we unfold passionate talents
By Composing Artistic Universes
MEET ONE OF THEMPATCHA
Brazil/Bali
Patcha is a dream born from a mutual passion, from the love for nature and the feminine essence – wild and free.
Bianca and Mariana, brand co-founders contacted our studio to support them in conceptualising brand strategies.
photography by Laura Castro
Goal:
Establish sustainable woman apparel brand.
Objectives:
• Formulate brand positioning based on market and competitors research.
• Develop visual identity for marketing purposes – aligned packaging, socials, website.
Accomplishments:
• Business Strategy deck with action plan, sales & marketing directions, market & competitors research.
• Brand Strategy deck with values, vision, mission.
• Visual Identity deck including logo, colors, typography suit.
concept
VALUES
defining ideals that brand stands for
Embodying inner purpose, mission and beliefs
KEYS
guiding threads for creative decisions
Empowering vision and identity
ELEMENTS
driving the direction of brand’s design
Aligned with the visual metaphors concept
COLORS
evoking moods & spreading the message
Though the prism of psychology
creations
what we did
Business Strategy
business overview | business goals business objectives pain points/gaps desires/closures | action plan
Brand Strategy
vision statement | brand values | brand mantra & mission
brand personality | tone & voice
feelings & emotions
Visual identity
visual metaphors concept
keywords & mood board | typography suite
color palette | design elements
Logo Kit
font pairing
graphical logo
