we unfold passionate talents
By Composing Artistic Universes
MEET ONE OF THEMKatarina Cross
Katarina is a visual producer and content creator based in LA.
She contacted our studio for cooperating on the web suite so she can make a step towards achieving her personal brand goals.
Goals:
Strategise personal brand identity based on the inner world and signature style of visual producer and content creator.
Develop services and subscription packages focused on the client’s lifetime value to respond to customers’ requests from socials.
Design a landing page to create an image of an expert and raise credibility through portfolio and testimonials. And to accumulate leads and streamline the sales funnel.
Accomplishments:
• Brand Identity Deck
• About, Story, Sales Copy
• Web Suite
concept
VALUES
defining ideals that brand stands for
An essential part of the project was to articulate the values of care, ease and co-creation – so that the dream audience gravitated around the creator towards the community of like-minded.
KEYS
empowering visual identity
Keywords were driving the direction of the design backing up the simple but genuine framework of the creator path.
MOOD
aligned with the visual metaphors concept
The mood board was a guiding thread for creative decisions, keeping things out of the ordinary but simple and true.
COLORS
though the prism of color psychology
Sea fog and Cloudy day, Coconut cream and Mystery sole shades evoked dreamy feels and visualised moody walk in a search of inspiration.
creations
what we did
Brand Strategy
business goals
vision statement
brand values
brand mission
feelings & emotions
Creative Direction
writing copy for web pages
creative vision board for shoots
Visual Identity
visual metaphors concept
keywords & mood board
typography suite
color palette
primary logos
Web Suite
landing page with portfolio and services
mobile adaptation
kind words
“It was amazing to work with Liza, she has made the project of my dreams come true! I was delighted by her clear communication and visual style. All of my needs and requirements have been understood and met. The job was done quicker than I expected and I was extremely satisfied with the result. We’ve discussed all of the details thoroughly and set a specific goal that has been achieved.
If I was to describe our cooperation in one word it would be “Art”. I am a photographer, so my job is deeply connected to art, and unfortunately, developers rarely understand the creative needs that are essential for a website of a creator. However, Liza can perfectly combine creativity with functionality. If you want a creative, modern and aesthetically appealing website that will catch the eye of the customers, this is the place to go!
I think the girls are one of the best on the market. Working with them was a very pleasant experience and I wish them good luck on their future projects!”
Katarina Cross
Content Creator, Photographer
www.katarinacross.photo
